It's a thing of beauty, ain't it?!
This is Greg's custom Trek Project One Madone, which he picked up at the start of the summer from Richmond Cycles.
Project One is a platform which Trek have created to allow you to build your very own custom Trek bike! It allows you to choose your frame-set, its colour, the component specification, and also offers a tonne of personalisation options for you to create a truly unique ride! Check out www. projectone.trekbikes.com to have a play about at constructing your own dream machine.
Greg first came into the shop early spring and already had a pretty strong idea of what he wanted his bike to look like. He owned a Domane which he loved (and still loves), however felt it was time to go for something a little more aggressive...cue the Madone. Together, in the shop we utilised the Project One interface to piece his bike together. Greg was after a 'stealth' look, with a touch of flamboyance. I think he achieved exactly that by going with the matte finish and the blue/white paint fade. The bike was built using the H2 geometry and Greg eventually swayed to going with the Ultegra Di2 group-set. The bike rolls with the Aurora 5 carbon wheel-set (complete with the gloss black bontrager logo), and bontrager R2 clincher tyres.
Once we finalised the Madone's spec and colours we placed the order with Trek CZ. Fast forward 25 days and the bike arrived in the Czech Republic. It was then built up by the Czech Republic Road Racing Team mechanic, using Greg's measurements to ensure the perfect fit. Once the build was complete Greg picked up his Madone from the shop(along with a bottle of bubbly to keep his wife happy!). He took it out for a ride the next day and started his preparation for his charity cycle, which covered select stages of the Tour De France route. Greg was riding with ex- England rugby union international, Austin Healy who was apparently slightly envious of Greg's Madone!!
Greg has now clocked a huge amount of miles on his Madone, and it is has carried him up and down some of the most famous European mountains. We feel that Project One is a fantastic tool for getting the most out of a high-end build. If you are interested in building a project one bike then please call or email and I will be more than happy to help you out with the process. Check out the project one video below and enjoy more pictures of Greg's build.